Ford To Be 100% Electric By 2030 … In Europe

Ford has just announced that it will sell 100% electric passenger vehicles in Europe by 2030 — as in, 100% of its passenger vehicle sales in Europe will be 100% electric vehicles within the decade.

While it’s certainly admirable and uplifting to see Ford be one of the first auto companies to announce such a plan, it may primarily be a case of seeing where the rainbow is appearing and pointing it out to others. At current automotive electrification rates on the continent, with Europe’s ongoing climate leadership, with numerous major cities getting more aggressive about gas & diesel car bans, and from simply paying attention to what customers want, it seems likely that the whole European passenger vehicle market could be electric by 2030. It already reached 11% plugin vehicle share in 2020 (6.2% fully electric), and 23% plugin share in December 2020 (14% fully electric).

Nonetheless, many industry insiders also think 100% electric by 2030 is impossible, and either way, we should give props where props are due. Ford deserves some props today for being one of the first automakers to make a 100% electric by 2030 commitment.

Aside from that key target, here are a few more targets from Ford:

  • By mid-2026, 100% of its passenger vehicle models will be zero emissions capable, fully electric or plug-in hybrid.
  • By 2024, 100% of Ford’s passenger vehicle models will be zero emissions capable, fully electric or plug-in hybrid.
  • By 2030, “two-thirds of commercial vehicle sales expected to be  all-electric or plug-in hybrid.

Ford is investing $1 billion into a new electric vehicle manufacturing facility in Cologne, Germany. The new facility will be called the Ford Cologne Electrification Center. The first fully electric passenger vehicle to come out of that factory will roll off the line in 2023.

“Our announcement today to transform our Cologne facility, the home of our operations in  Germany for 90 years, is one of the most significant Ford has made in over a generation. It  underlines our commitment to Europe and a modern future with electric vehicles at the heart of  our strategy for growth,” Stuart Rowley, president of Ford of  Europe, noted.

“The decision to make the production and development site in Cologne the e-mobility center for  Ford in Europe is an important signal to the entire workforce,” said Martin Hennig, chairman of  the General Works Council of Ford-Werke GmbH. “It offers a long-term perspective for our  employees and at the same time encourages them to help shape this electric future.”

Touching more on the financial side of the business, the company writes, “Having successfully restructured and returning to profitability in Europe in the fourth quarter of 2020, Ford moves to next phase of plan, led by an all-electric future; remains on track to reach 6% EBIT margin as part of company’s plan to turnaround its global automotive operations.”

CleanTechnica recently spent a week with a Ford Mustang Mach-E. Or, I should say, a Mustang Mach-E spent a week with us. The takeaway across the board, after being test driven by several Tesla owners as well as some people who had never driven an electric vehicle before, was that Ford had a clear winner on its hands. If Team Edison (the Ford team that developed the Mustang Mach-E) is getting to work designing other passenger electric vehicles, I can only assume they will do a superb job and can create an exciting lineup of new electric models for Europe — and hopefully the US!

Notably, this comes barely more than a day after Jaguar Land Rover announced that the Jaguar brand would be 100% electric by 2025 — globally. The tide is turning, and some of the more forward-thinking automakers are setting the most ambitious goals in the industry and grabbing the headlines for that. More importantly, though, they are also making investments in order to jump into the transition.

This announcement about the European investment and electrification targets comes just a couple of weeks after Ford unveiled a $29 billion plan to electrify and automate its fleet globally. Splitting that out, $22 billion will be going into the electrification of its fleet and $7 billion into autonomous vehicle development.

I don’t have a crystal ball, but my hunch is that Ford has gotten its vision lined up with the reality of where the world is headed and is sprinting to become a leader in electrification, and that signals to me that it has a bright future ahead. We shall see.

Related stories:

  1. Ford Pumps $29 Billion Into Electric Vehicle Plot After Splashy Mustang Mach-E Success
  2. Ford Mustang Mach-E 1st Drive Review, Take 3! It’s Not A Tesla, & That’s Good
  3. Ford Mustang Mach-E — 1st Impressions, Take Two!
  4. Ford Mustang Mach-E — 1st Impressions

All photos © Zach Shahan/CleanTechnica.



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